First tools available: The Ad Library + Competitor Tracking
Dwell Time
The amount of time a user spends engaging with your content before leaving or taking action.
Tags:metricsuser engagementquality signalsSEOuser experience
Dwell time is how long visitors stay on your page and actually engage with your content. It's a quality signal that tells platforms whether your content is useful.
Why dwell time matters:
When someone clicks your ad or search result and stays for 3 minutes reading, that's a positive signal. If they leave after 5 seconds, that's a negative signal.
Platforms use this data to determine content quality. Longer dwell time = better rankings and lower ad costs.
What affects dwell time:
- Content quality and relevance
- Page load speed
- Readability (formatting, font size, spacing)
- Mobile experience
- Visual engagement (images, videos)
How to improve dwell time:
- Hook them fast: Make the first paragraph count
- Use visuals: Break up text with images and videos
- Format for scanning: Headers, bullets, short paragraphs
- Match intent: Deliver what your ad or headline promised
- Add depth: Give them a reason to keep reading
Dwell time is especially important for content-heavy landing pages. If you're running ads to blog posts or long-form content, low dwell time means your content isn't resonating — even if you're getting clicks.