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Bounce Rate
The percentage of visitors who leave a website after viewing only one page without taking any action.
Tags:metricsuser experiencelanding pagesquality scoreanalytics
Bounce rate is the percentage of visitors who land on your page and leave without doing anything else — no clicks, no scrolling, no conversions.
The formula: Bounce Rate = (Single-page Sessions ÷ Total Sessions) × 100
If 100 people visit your landing page and 60 leave immediately, your bounce rate is 60%.
What causes high bounce rates:
- Slow page load times
- Misleading ads (promise doesn't match landing page)
- Poor mobile experience
- Confusing or cluttered design
- No clear call-to-action
Why bounce rate matters for ads:
If you're paying for clicks and everyone bounces, you're wasting money. A high bounce rate often means the disconnect between your ad and landing page is too big.
How to fix it:
- Match your landing page headline to your ad copy
- Speed up your page (under 3 seconds load time)
- Make the next step obvious (clear CTA above the fold)
- Remove distractions and navigation
Don't obsess over bounce rate alone. A blog post can have 80% bounce rate and still be successful if people read the whole article. Context matters.