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Advertising Glossary

Lost in the advertising terms? No worries, the Advertising Glossary is here to help! Find all the terms you need to know, explained simply.

Advertising Inventory: The total amount of ad space available for purchase on websites, apps, or other digital platforms.
Bounce Rate: The percentage of visitors who leave a website after viewing only one page without taking any action.
CAC (Customer Acquisition Cost): The total cost of acquiring a new customer, including marketing, sales, and related expenses.
Click-baiting: Using misleading, sensational, or exaggerated headlines/content to trick users into clicking on ads.
CPM (Cost Per Thousand Impressions): The cost an advertiser pays for one thousand views or impressions of an advertisement.
Creative Fatigue: The decline in ad performance that occurs when audiences see the same creative too frequently, leading to decreased engagement.
Dwell Time: The amount of time a user spends engaging with your content before leaving or taking action.
Engagement Baiting: Explicitly asking users to like, share, or comment to artificially boost engagement metrics and game algorithms.
Impressions: The number of times an ad is displayed or shown to users, regardless of whether it was clicked or not.
Lifetime Value (LTV): The total revenue a business can expect from a single customer throughout their entire relationship.
Payback Period: The time it takes to recover your customer acquisition cost through profit generated from that customer.
Reach: The total number of unique users who see your ad or content at least once.
ROAS (Return on Ad Spend): The revenue generated for every dollar spent on advertising, expressed as a ratio or percentage.
ROI (Return on Investment): The profit or loss generated from an investment, expressed as a percentage of the original investment.